Bachelor of Science (BSc)
Campus Rheingau
Research focus
- Marketing
- Innovation
- Consumer Behavior
Curriculum Vitae
Professor Dr. Franziska Krause is Associate Professor of Marketing & Customer Insight at EBS Business School. Her research interests include consumer behavior, creativity, and customization. She has published her work in leading marketing journals such as the Journal of Marketing and the International Journal of Research in Marketing. She also serves on the editorial review board of the Journal of Business Research.
Franziska Krause has received her Doctoral Degree from Vienna University of Business and Economics (WU Wien). She received recognition for her dissertation with a Stephan Koren Award and has been awarded as Young Researcher of the Year 2018 by the Marketing Associations of Germany (BVM), Austria (VMÖ), and Switzerland (SWISS INSIGHTS).
At EBS, Franziska Krause teaches undergraduate and graduate courses on consumer behavior, market research, and research methods.
Publications
- SPÖRL-WANG, K., KRAUSE, F., HENKEL, S. (2025). Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis. Journal of Business Research, 186, 114991. doi:10.1016/j.jbusres.2024.114991.
- KRAUSE, F., FRANKE, N. (2024). Understanding Consumer Self-Design Abandonment: A Dynamic Perspective. Journal of Marketing, 88 (2), 79-98. doi:10.1177/00222429231183977.
- WOLF, C., HENKEL, S., KRAUSE, F. (2024). 50 Shades of Green – Assessing Sustainability Labeling. Marketing Review St. Gallen, 5, 42-49.
- KRAUSE, F., GÖRGEN, J., DE BELLIS, E., FRANKE, N., BURGHARTZ, P., KLANNER, I.-M., HÄUBL, G. (2023). One-of-a-kind products: Leveraging strict uniqueness in mass customization. International Journal of Research in Marketing, 40 (4), 823-840. doi:10.1016/j.ijresmar.2023.04.002.
- KRAUSE, F., THOMAS, T., ESCH, F.-R. (2020). As if the Product is Already Mine: How Augmented Reality Improves Product Presentation. transfer – Zeitschrift für Kommunikation und Markenmanagement.
- WOLF, C., KRAUSE, F., HENKEL, S. (2024). Is the Cleanser Really 'Clean'? Introducing and Assessing a Front-of-Package Labeling Framework on Effectiveness- and Ingredient Claims. American Marketing Association - Annual Conference (Winter AMA), St. Pete, 2024.
- KARAPANAGIOTIS, P., KRAUSE, F., KRICK, J. (2023). Face Reading Technology: Improving Preference Prediction from Self-Reports Using Micro Expressions. Jahrestagung der Wissenschaftlichen Kommission Technologie, Innovation und Entrepreneurship (TIE) des VHB, Frankfurt, 2023.
- KRAUSE, F., FRANKE, N. (2023). Why Customers Abandon Self-Design Processes with Customization-Configurators. Jahrestagung der Wissenschaftlichen Kommission Technologie, Innovation und Entrepreneurship (TIE) des VHB, Frankfurt, 2023.
- KRAUSE, F., KRICK, J., HENKEL, S., BISWAS, D. (2023). WowItsMe – Revisiting Meaning Transfer Model with Own-Face Digital Advertising. European Association for Consumer Research (EACR), Amsterdam, 2023.
- KRAUSE, F. (2023). Why Customers Abandon Self-Design Processes with Online Configurators. European Association for Consumer Research (EACR), Amsterdam, 2023.
- KRICK, J., KRAUSE, F., HENKEL, S. (2022). Nothing Matters but You - Seeing Your Own Face in Advertising. American Marketing Association (AMA) - Annual Conference.
- KRICK, J., KRAUSE, F., HENKEL, S., BISWAS, D. (2022). Endorsed by the Own Face - Confronting Consumers with Their Own Face in Advertising. Association for Consumer Research (ACR).
- SPÖRL-WANG, K., HENKEL, S., KRAUSE, F. (2022). A Meta Analysis of Drivers and Predictors of Social Media Influencer Effectiveness. American marketing Association (AMA) - Annual Conference.
- ALT, T., KRAUSE, F., ESCH, F.-R. (2021). As if the Product is Already Mine: Testing the Effectiveness of Product Presentation via Augmented Reality versus Website and Real World. Academy of Marketing Science (AMS).
- KRAUSE, F., PITZ, J., ESCH, F.-R. (2020). Exploring the Field of Customer Brand Engagement: How Do Consumers' Perceptions of Digital Brand Interactions Influence Their Behavior Towards the Brand?. American Marketing Association (AMA).
- KRAUSE, F., BURGHARZ, P., DE BELLIS, E., FRANKE, N., KLANNER, I., HAEUBL, G. (2020). You're One in a Million: Strict Uniqueness of Mass-Customized Products. European Marketing Academy (EMAC).
- KRAUSE, F., BURGHARZ, P., DE BELLIS, E., FRANKE, N., KLANNER, I., HAEUBL, G. (2019). Being and Staying the Only One: Creating Value through Uniqueness in Mass Customization. Association for Consumer Research (ACR).
- KRAUSE, F., BURGHARZ, P., DE BELLIS, E., FRANKE, N., KLANNER, I., HAEUBL, G. (2019). How Feedback on Current and Future Product Uniqueness Creates Customer Value in Mass Customization. Marketing Trend Conference.
- KRAUSE, F., THOMAS, T., ESCH, F.-R. (2019). How Augmented Reality Improves the Digital Product Presentation. Marketing Trends Conference.
- KRAUSE, F., BURGHARZ, P., DE BELLIS, E., FRANKE, N., KLANNER, I., HAEUBL, G. (2019). Feedback on Current and Future Product Uniqueness Creates Customer Value. La Londe Conference.
- METZ, F., BISWAS, D., SZOCS, C. (2018). Ambient Lightning, Gender, and Creativity. Association for Consumer Research (ACR): USA, Asia, Pacific, Europe.
- METZ, F. (2017). The Journey and the Reward: A Longitudinal Study of Value Generation During Self-Designing. Product Development and Management Association Conference (PDMA).
- METZ, F., FRANKE, N., MOREAU, P. (2017). A Demonstration and Explanation of the "Swoosh Effect". Open and User Innovation Conference.
- METZ, F., FRANKE, N., MOREAU, P. (2017). Value Development During the Self-Design Process. American Marketing Assocation (AMA) Annual Conference.
- METZ, F., FRANKE, N., MOREAU, P. (2015). The Process of Self-Designing and the Generation of Value. Open and User Innovation Conference.
- METZ, F., FRANKE, N., MOREAU, P. (2014). A Longitudinal Study of Value Generated by Toolkits for User Innovation and Design. Open and User Innovation Conference.
- KRAUSE, F., FRANKE, N. (2021). Lost in Customization: Preference Insight, Affect, and the Abandonment of Self-Design Processes. Marketing Science Institute.
- METZ, F. (2017). The Journey and the Reward: A Longitudinal Study of Value Generation in Mass Customization Toolkits.